Overview

THE JOB REQUIRES A WINNING ATTITUDE.

THE PERKS REQUIRE A PASSPORT.   Working at Continental Airlines can take you just about anywhere in your career - or anywhere in the world for that matter. So while you consider where you will be in the future, you may want to think about where you could be headed next week.   Senior Analyst E-mail  Marketing - HQS Houston, TX   Equal Opportunity Employer by Choice.

Travel subject to service charges/restrictions. Bonuses awarded only under terms of Continental's policies.

NO AGENCIES PLEASE  

Responsibilities

Develop content and manage schedule related to customer communications for the e-mail channel. Interact with all levels of marketing and other groups to validate content and ensure programs are effectively communicated to customers. Ensure the integration of brand and style guidelines in all communications. Work with internal groups to measure effectiveness of communication and deliver findings to program managers. Develop a working technical knowledge of the Responsys Interact e-mail marketing software tool to build e-mail content and perform quality control testing on final campaigns. (Training will be provided.) Collaborate with database group to gather content and targeting criteria for e-mail campaigns. Work with HTML editor to create and modify campaign messages on a daily basis for placement in existing HTML templates. Work as part of e-mail marketing team to perform quality assurance testing before launching all e-mail campaigns, ensuring final product meets established style and branding guidelines. Work with internal and external technology groups to troubleshoot errors with automated e-mail campaigns and data transfers. Investigate customer incident reports for non-delivery of e-mail or e-mail errors. Stay informed on regulatory and technical changes in the e-mail space that might impact the delivery and appearance of commercial marketing e-mail. 

Qualifications

Four year degree in Business, Marketing or Communications or  2 years of equivalent experience required. Proficiency in Microsoft Windows products such as PowerPoint, Excel, and Word. High-level of interest in advanced technologies. Demonstrated ability to influence through written communication. Self-motivated team player with ability to effectively communicate with all levels of management. Impeccable attention to detail required. Ability to prioritize multiple projects and meet deadlines. E-mail marketing experience preferred. Basic knowledge of HTML preferred. Knowledge of the travel industry with emphasis on e-mail marketing initiatives a plus. This position may be located in Houston or Chicago, must be willing to relocate. Must be legally authorized to work permanently in the U.S. without sponsorship.   Please be advised: This job requires working in an area covered by the City of Houston Ordinance Against Smoking - City Code Chapter 21.

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Location: US-TX-Houston